BANCA POPOLARE DI SONDRIO is an italian local bank, known for providing a range of banking services to its wide range of users and businesses, and institutions. The bank aimed to enhance its digital ecosystem starting from the mobile mobile banking experience to better serve customers.
WHAT: I conducted user research - including interviews and stakeholders workshops, redesigned flows and UX for existing and new banking features. Usability testing guided iterative improvements, ensuring a seamless user experience. The final design aligned with Banca Popolare di Sondrio’s brand and focused on ease of use, security, and accessibility, resulting in a user-friendly app that enhanced customer satisfaction exponentially and streamlined financial tasks.
ROLE: I led the end-to-end UX process, from the research and persona creation to wireframing, prototyping, and usability testing. My role was pivotal in translating complex financial processes into an intuitive and secure mobile experience that enhanced user satisfaction and engagement.
Benedetta Grazian (UX Designer),
frog colleagues...
@frogItaly Milan, Italy
Banca Popolare di Sondrio, Italy
November 2023-September 2024
Language: Italian
To create a seamless, secure, and intuitive user experience that would allow customers to manage their finances efficiently while reflecting the trust of PopSo.
WHAT: I conducted user research - including interviews and stakeholders workshops, redesigned flows and UX for existing and new banking features. Usability testing guided iterative improvements, ensuring a seamless user experience. The final design aligned with Banca Popolare di Sondrio’s brand and focused on ease of use, security, and accessibility, resulting in a user-friendly app that enhanced customer satisfaction exponentially and streamlined financial tasks.
ROLE: I led the end-to-end UX process, from the research and persona creation to wireframing, prototyping, and usability testing. My role was pivotal in translating complex financial processes into an intuitive and secure mobile experience that enhanced user satisfaction and engagement.
Benedetta Grazian (UX Designer),
frog colleagues...
@frogItaly Milan, Italy
Banca Popolare di Sondrio, Italy
November 2023-September 2024
Language: Italian
ARCAPLANET is the leading italian pet store chain, renowned for its wide range of pet supplies, food, and accessories. With a strong physical presence across multiple locations, Arcaplanet sought to enhance its digital footprint and provide a seamless mobile shopping experience to its customers.
WHAT: The project involved user research, competitor analysis, and stakeholder collaboration to define objectives. I developed wireframes, flows and prototypes, conducting usability testing to refine the design. The visual design focused on aligning with Arcaplanet’s brand, ensuring responsive and engaging product pages. Throughout development, I ensured accurate implementation, provided detailed specifications, and participated in reviews. Post-launch, I monitored feedback and made iterative improvements, resulting in a user-centric mobile app that enhanced the shopping experience and boosted user engagement and sales.
The result was a user-centric mobile application that significantly enhanced the online shopping experience for Arcaplanet customers, leading to increased user engagement and sales.
ROLE: My responsibilities included user research, creating wireframes and prototypes, user testing, contributing developing the visual design, and collaborating in close contact with developers and stakeholders to ensure a high-quality product.
Benedetta Grazian (UX Designer),
frog colleagues...
@frogItaly Milan, Italy
Arcaplanet, Italy
July 2023-December 2023
Language: Italian
To create an intuitive, user-friendly mobile eCommerce application that allows pet owners to easily browse, select, and purchase products from Arcaplanet's extensive catalog.
WHAT: The project involved user research, competitor analysis, and stakeholder collaboration to define objectives. I developed wireframes, flows and prototypes, conducting usability testing to refine the design. The visual design focused on aligning with Arcaplanet’s brand, ensuring responsive and engaging product pages. Throughout development, I ensured accurate implementation, provided detailed specifications, and participated in reviews. Post-launch, I monitored feedback and made iterative improvements, resulting in a user-centric mobile app that enhanced the shopping experience and boosted user engagement and sales.
The result was a user-centric mobile application that significantly enhanced the online shopping experience for Arcaplanet customers, leading to increased user engagement and sales.
ROLE: My responsibilities included user research, creating wireframes and prototypes, user testing, contributing developing the visual design, and collaborating in close contact with developers and stakeholders to ensure a high-quality product.
Benedetta Grazian (UX Designer),
frog colleagues...
@frogItaly Milan, Italy
Arcaplanet, Italy
July 2023-December 2023
Language: Italian
REEFILLA is an innovative Italian startup offering a mobile and predictive charging delivery service, designed to meet the needs of electric vehicle (EV) users.
Our job was to create from scratch the app for Reefilla customers considering all the steps of the service journey and the app service integrations.
WHAT: The app has been completely designed starting from users’ needs and service optimization studies, simplifying the customer journey and reducing the user touchpoints and ease the user's effort. By interviewing both EV owners and operators to understand their specific pain points and behaviors regarding charging needs and mobility, the research revealed key insights, such as the frustration of finding charging stations and the importance of accurate, real-time availability predictions that we included in the service experience.
We delivered around 50 screens and the Figma design system with interactive prototypes.
ROLE: I was responsible for leading the entire design process. This included conducting user research, developing personas and user journeys, wireframing, prototyping, and setting usability tests. I collaborated closely with the development team to ensure seamless integration of predictive technology into the app. My role was instrumental in delivering a product that met both user needs and business goals.
Benedetta Grazian (UX/UI Designer), Marta Gasperini (Graphic Designer)
@Granstudio Turin, Italy
Reefilla Turin, Italy
July2022-October 2022
Language: Italian
Our job was to create from scratch the app for Reefilla customers considering all the steps of the service journey and the app service integrations.
To design an intuitive and delightful app that connects EV users with on-demand charging services while incorporating predictive technology to anticipate user needs, and enhance convenience.
WHAT: The app has been completely designed starting from users’ needs and service optimization studies, simplifying the customer journey and reducing the user touchpoints and ease the user's effort. By interviewing both EV owners and operators to understand their specific pain points and behaviors regarding charging needs and mobility, the research revealed key insights, such as the frustration of finding charging stations and the importance of accurate, real-time availability predictions that we included in the service experience.
We delivered around 50 screens and the Figma design system with interactive prototypes.
ROLE: I was responsible for leading the entire design process. This included conducting user research, developing personas and user journeys, wireframing, prototyping, and setting usability tests. I collaborated closely with the development team to ensure seamless integration of predictive technology into the app. My role was instrumental in delivering a product that met both user needs and business goals.
Benedetta Grazian (UX/UI Designer), Marta Gasperini (Graphic Designer)
@Granstudio Turin, Italy
Reefilla Turin, Italy
July2022-October 2022
Language: Italian
POLYGRAF is a digital service that brings universal access to lectures, conferences, and any other kind of events.
Even though the main target group are hearing and visually impaired users, the application can provide in the same time helpful features for all audience.
Polygraf enables: the visualisation of speech-to-text transcription in different languages, screen mirroring of the presenter’s computer on the personal device, and sign language player.
WHAT: The app has been completely redesigned starting from users’ perpective, undersanding the added value of the services and finding UX/UI solution for mobile app (and yet to come tablet app).
ROLE: I worked on User Research together with the collaboration with MUNI team, the UX flows and wireframe design, the navigation between screens and on the UI based on the Polygraf Online identity.
Benedetta Grazian (UX/UI Designer),
@MasarykUniversity Brno, Czechia
May2022-Today
Language: English
Even though the main target group are hearing and visually impaired users, the application can provide in the same time helpful features for all audience.
Polygraf enables: the visualisation of speech-to-text transcription in different languages, screen mirroring of the presenter’s computer on the personal device, and sign language player.
To guide users finding the room and selecting the service they need in order to provide a all-rounded accessible app that adapts to students and guest users.
WHAT: The app has been completely redesigned starting from users’ perpective, undersanding the added value of the services and finding UX/UI solution for mobile app (and yet to come tablet app).
ROLE: I worked on User Research together with the collaboration with MUNI team, the UX flows and wireframe design, the navigation between screens and on the UI based on the Polygraf Online identity.
Benedetta Grazian (UX/UI Designer),
@MasarykUniversity Brno, Czechia
May2022-Today
Language: English
WeGlad is a startup service that aims to report architectural barriers, obstacles and to indicate the accessibbility of places around, in order to make movements easier for people in wheelchairs.
WHAT: The homepage contains the map view and the social feed of the community of users, both of them representing the core of WeGlad. Every other section was redesigned from a user-centered perspective. More attention was given to the flows of onboarding, and reporting places/obstacles.
ROLE: I worked on the UX wireframe design, the navigation between screens and on the UI based on the new logo design. In order to make a better user-flow design, I organized and moderated a workshop with real users to validate and discuss about current and new feature of the app.
Benedetta Grazian (UX/UI Designer), Marta Gasperini (Graphic Designer)
@Granstudio Turin
WeGlad Turin
Oct2021-Feb2022
Language: English
The design goal was to improve UX of map and social sections, redesign the reporting user-flow, and renovate the UI style.
WHAT: The homepage contains the map view and the social feed of the community of users, both of them representing the core of WeGlad. Every other section was redesigned from a user-centered perspective. More attention was given to the flows of onboarding, and reporting places/obstacles.
ROLE: I worked on the UX wireframe design, the navigation between screens and on the UI based on the new logo design. In order to make a better user-flow design, I organized and moderated a workshop with real users to validate and discuss about current and new feature of the app.
Benedetta Grazian (UX/UI Designer), Marta Gasperini (Graphic Designer)
@Granstudio Turin
WeGlad Turin
Oct2021-Feb2022
Language: English
